In recent times, you may have noticed that business organisations have been making deliberate efforts towards becoming more Consumer Centric. The business leads reckon the fact that Consumer Centric products sell better. Our client, an online video streaming service provider, was also embarking on the journey to become even more Consumer Centric.
Their target audience were the tech savvy youth, preferably married with at least one kid, residents of Tier-1 cities of Philippines and India. The client’s objective was to understand streaming video consumption preferences and gather quick usage feedback on their video streaming product.