UX Research Dec 14, 2017

MOBILE APPS VS MOBILE WEBSITES

UX Research Dec 14, 2017

With the proliferation of Smartphones around us, the perception margins between mobile websites and mobile Apps are becoming increasingly blur. As a User Experience (UX) professional, I happen to speak to several people everyday — including Business professionals, Designers, Software engineers, homemakers to students and kids. I often noticed that a majority of those people interchangeably starting to refer to mobile websites as “App”.

While speaking to industry partners, I observed a trend of reducing attention towards Usability testing of mobile websites. Thanks to abundance of vendors offering website development, the responsiveness of mobile websites is a given. User testing of mobile websites design is increasingly taking the back seat. In some organizations, designers are not designing the mobile websites anymore, it’s just the bug-fixing of broken views for some web pages.

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