Communicating ROI of UX Research | Arvind Chandrashekar | Director of User Research | Glance

Arvind Chandrashekar discusses the importance of communicating the ROI of UX research, emphasizing collaboration between researchers and stakeholders.

Highlights

• 🎙️ Podcast Introduction: Arvind shares his extensive experience in user research.
• 💡 Value Recognition: Organizations increasingly recognize the value of UX research.
• ⚖️ Challenges in Articulating ROI: Researchers often struggle to quantify their impact on business outcomes.
• 🤝 Collaborative Research: Building relationships with stakeholders is crucial for effective communication.
• 📊 Importance of Storytelling: Conveying insights through storytelling enhances understanding and engagement.
• 🔄 Evolving Research Practices: Future trends include synthetic research and the need for adaptability in methodologies.
• 🌐 Double-Sided Marketplace: Researchers must balance the needs of both users and internal stakeholders for success.

Key Insights

• 📈 Articulating ROI: Communicating the return on investment of UX research requires clear metrics and alignment with business goals. Researchers should continuously demonstrate how their insights lead to improved user experiences and business performance.
• 🗣️ Effective Communication: Researchers need to speak the same language as their stakeholders. Simplifying complex research findings into relatable terms fosters better understanding and collaboration among teams.
• 🤔 Building Trust: Gaining trust from stakeholders involves demonstrating research rigor and transparency. When stakeholders feel confident in the research process, they are more likely to accept findings and recommendations.
• 🎯 Actionable Insights: Providing clear and actionable recommendations is essential. Researchers must focus on practical solutions that address specific business challenges to enhance their perceived value.
• 🌟 Storytelling in Research: Engaging storytelling can make research findings more relatable and memorable. By framing insights within a narrative, researchers can create empathy and drive action from stakeholders.
• ⏳ Adapting to Change: As the landscape of UX research evolves, researchers must remain agile and adaptable. Embracing new technologies, such as AI-driven research tools, will change traditional methodologies and improve efficiency.
• 👫 Stakeholder Engagement: Recognizing that stakeholders are also users emphasizes the need for empathy in research. Researchers should consider the perspectives of all involved parties to create a balanced approach that meets everyone’s needs.