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As technology advances, UX research practices must also adapt to the changing needs of users. From cutting-edge technologies like Artificial Intelligence and Machine Learning to new approaches in Remote UX Research, Virtual Reality and Biometrics, we'll explore the emerging trends in the UX field and we provide use cases of each of them. Whether you are a UX researcher, a product designer, or a business leader, this blog will give you an overview of the trends shaping the future of UX research.
A/B testing is an experimentation process that allows researchers and designers to determine the best performing version(A vs. B) of a text, image, page, and user flow.
Building user testing into the Design process a lot about a mindset to upfront reduce the likely slips on project costs and timeline. There is nothing as expensive as a “less-worse” product.
Dyads, as a new method are making their way into UX research. More user researchers are getting onboard. When two participants are in a session together, they feel at ease, and they interact with the product or service as they would with each other in their day-to-day lives.
The concept of triangulation can be applied to qualitative as well as quantitative studies. Several sources and methods of collecting information help to cross check / validate the information collected, thus making the results more reliable.
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