Jul 1, 2024

The Intersection of User Experience and Employee Experience | Kelly Jura | VP of Brands & UX | ScreenPal

This episode of User Insights, powered by UXArmy, explores the powerful connection between employee experience (EX) and user experience (UX) with Kelly Jura, VP of Brands & UX at ScreenPal (formerly Screencastomatic).

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Summary

Kelly Jura discusses the intersection of user experience (UX) and employee experience (EX), emphasizing their interconnectedness and the importance of nurturing both for company success.

Highlights

  • 🎀 Introduction of Kelly Jura, VP of Brands and User Experience at Screen Pal.
  • 🌍 Importance of accessibility in user experience design.
  • 🀝 Employee experience (EX) influences user experience (UX) significantly.
  • πŸ”„ Companies must actively manage employee experience to improve overall performance.
  • 🏒 Remote work requires intentional efforts to connect with employees.
  • πŸ“Š Research plays a critical role in understanding and enhancing EX.
  • πŸš€ Successful rebranding efforts depend on strong employee engagement.

Key Insights

  • πŸ€” Interconnection of UX and EX: Employee experience significantly affects user experience; engaged employees provide better customer service, enhancing brand loyalty and satisfaction.
  • πŸ” Need for Research: Utilizing research methods typically applied in UX for EX can reveal friction points and improve overall employee satisfaction and productivity.
  • 🌱 Intentional Culture Building: In a hybrid work environment, fostering a strong company culture requires proactive measures to connect with and support employees regularly.
  • πŸ“ˆ Measuring Engagement: Companies with high employee engagement see improved outcomes, including profitability and customer loyalty, illustrating the importance of focusing on EX.
  • πŸ› οΈ Addressing Internal Tools: Often, employee tools are outdated or cumbersome; addressing these can reduce friction and improve overall employee experience.
  • πŸŒ€ Dynamic Nature of EX: Employee experience is continuously evolving; companies need to monitor and adapt to changes actively, especially during times of uncertainty.
  • πŸ’‘ Unified Direction: Effective alignment across all employees during significant initiatives, like rebranding, fosters a sense of ownership and collective purpose, driving success.

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