The UXArmy Approach

Knowing what users want is not enough. Merging that knowledge with business goal, desired brand image, and technical possibility across multiple touchpoints given your costraints—that’s an art. That’s where we play.

Our Vision

To make the Internet experience seamless and personalised with an astute understanding of people’s preferences and thoughtful application of technology.

Our Mission

To be the go-to UX partner for the Asian market, offering comprehensive expertise for digital experience creation, from research to realization. We source powerful, relevant user insights and translate them into action with design and custom software development capabilities—creating compelling customer experiences for our clients.

Our Journey

Founded in 2012 with seed funding from Government of Singapore (MDA), UXArmy’s main product then was an online user testing platform for the Asian market. With UX and tech in our DNA, we have since evolved to offer end-to-end consulting engagements to clients from user research and design to custom software development and implementation.

We’re proud to serve clients in SEA region as well as global brands looking to grow in the Asian market. Our native language customization capabilities, comprehensive UX expertise, and in-house usability and feedback collection tools prepare us to meet the needs of a diverse and multicultural client base.




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