Shirley is a Marketing UX Researcher at Kissflow a global SaaS company based in Chennai. Over 8 years of experience in Graphic Design, and User Experience Research, including a stint with advertising agencies and B2B industry. It’s been two years since she established a new focused category called " Marketing UX," which emphasizes the user experience across a wide range of marketing channels to achieve various marketing and business goals.

Using data and behavior analysis to better understand our prospects' conversion and engagement habits is one of my primary areas of interest. She consistently stays updated with peers in my network who share my vision of Marketing UX becoming a mainstream focus for businesses.

Points of Discussion:

1. Marketing teams structure and the missing piece

2. What is Marketing UX?

3. 3 case study examples

4. What do you need to do?

5. Q &A

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On Demand Webinars

Webinars Panel Discussions

28 May 2022 | 02:05 PM

The Rambling Road to UX Research Career

Speaker: Rachel Miles

UX Strategist at IBM

This Webinar was presented by Rachel Miles, UX Strategist at IBM. Rachel is based out of USA and comes with a UX design experience of over 7 years. She shared how she landed up in UX Research and made a successful career in this space and how she has executed multiple successful researches.

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21 Apr 2022 | 07:04 PM

Levelling up your User Interviews

Speaker: Lokesh Sharma

Sr. UX Researcher CBRE

With over a decade's experience, Mr Lokesh Sharma (Senior UX Researcher at CBRE) shares his pro tips on how to conduct insightful user interviews with real life applicability. He has a total research experience of around 10 years.He has worked on products of Amazon India (Fire TV stick, pickup point) Google - Google maps, Google Assistant, Google Search and Google Go.

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30 Mar 2022 | 07:03 PM

Design Iteration In Product Development

Speaker: Shivachandra Kasetty,

Experience Design Lead, Hewlett-Packard

With combined experience of 40+ Years Shivachandra Kasetty and Kuldeep Kulsheshtra talk about how iterative design is applied in digital product development. This webinar will help you to directly learn from real-life design experience of our guest speaker from companies like HP, Tata and Possible, so that you can apply this knowledge to build even more delightful products.

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24 Feb 2022 | 07:02 PM

Staying Relevant and Competitive

Speaker: Jocelyn Ke

UX Consultant

Jocelyn is an UX consultant with a background in digital and content marketing. In this Webinar she has shared her journey from being a digital marketer to a UX Consultant. She loves the problem solving and humanistic aspects of her work, and is constantly trying to think better.

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10 Dec 2021 | 07:12 PM

User Research crossover in Europe X Asia

Speakers:

1) Sanchita Ray, Head UX and User Research, Lazada

2) Amilia Tzanavari, Senior Product Designer, Learn Words

Three seasoned UX Research veterans from different parts of the world exchange notes on how they have tackled UX research problems over the years and the transformations that they have seen in this industry.

This Session was moderated by Mr NatanStantolo, Head Product Design, Air Aisia.

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12 Nov 2021 | 07:11 PM

Build customer intimacy with online research

Speaker: Soumya Roy

UX researcher at Lazada

In this webinar Soumya Roy talks about how to integrate aspects of customer empathy into your website/app by leveraging online research. He has 13 years of experience in UX, Quantitative and Qualitative research, with experience in consumer insights and marketing intelligence, UX and new product development, CX and loyalty, across various industries.

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29 Oct 2021 | 07:10 PM

Levelling Up Your UX Research Team

Speaker: Jesslyn

Sr. Lead UX & Product Research, Tokopedia

Starting her role as the first and only researcher in the company, she now has more than twenty five researchers in her team, embedded across the product teams. Learn how Jesslyn leveled up her UX Research Team in this informative session.

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