Importance of cross-functional collaboration practices in research | Krutika Subramanian | UX Research Lead | Uber Carshare

Krutika Subramanian discusses cross-functional collaboration in user research, emphasizing its importance for impactful insights and organizational growth.

Highlights

• 🤝 Cross-functional collaboration enhances research impact.
• 🧠 Research maturity improves through stakeholder education.
• 📊 Passive and active metrics help measure research success.
• 📅 Regular updates keep stakeholders engaged and informed.
• 🎥 Informal insights sharing fosters better understanding.
• 🔄 Consistent communication builds trust and collaboration.
• 🚀 Research should align with organizational goals for effectiveness.

Key Insights

• 🤗 Collaboration is key: Engaging multiple teams ensures that research is relevant and actionable, fostering a sense of ownership among stakeholders.
• 📈 Measuring impact: Tracking both immediate and long-term impacts of research helps illustrate its value and effectiveness in driving business goals.
• 🗣️ Drip-feeding insights: Sharing findings throughout the research process keeps stakeholders engaged and reduces information overload during presentations.
• 🛠️ Building relationships: Establishing personal connections with team members enhances cooperation and helps bridge gaps in understanding.
• 💡 Role of the researcher: Researchers act as catalysts, amplifying user voices and driving user-centric decision-making across the organization.
• 📅 Importance of timelines: Research timelines should align with product roadmaps to ensure insights are available when needed for decision-making.
• 📊 Tailored communication: Understanding the language and metrics of different teams allows researchers to present findings more effectively and gain buy-in for their insights.