UX Blog by UXArmy

Based on maturity of research department, organisations would take different approaches to AI tools for user research.  In the current state, AI could potentially provide little support to the user researchers due to lack of its understanding of context. 

Explore our question bank – your toolkit for asking the right questions and unlocking the answers you need.

Analysis of qualitative data, whether recordings from unmoderated usability testing, user interviews, Diary studies or Focus group discussions remains an art. 

In unmoderated usability tests, since researchers are not present to explain the task / question or do further probing with participants, effective task / questions should be written.

Interviewing a variety of participants is always helpful to gain experience and a more nuanced understanding of users' needs.

More participants doesn't always mean that the research will be of a higher quality. Recruiting the correct participants in your usability study can meaningfully optimize your sample size without affecting the results. That is why if you’re finding it difficult to recruit high quality participants, we recommend tapping the help of research recruitment experts.