In building the Website navigation and Information Architecture (IA), there are valuable advantages to using remote usability testing techniques like Tree testing and Card sorting. Tree testing evaluates the labelling of the (sub) categories - and that is why is is also called ‘Reverse card sort’. These remote tests can save a lot of costs in the Design budget because the preparation, exploration and optimisation of menus hierarchy and labels is fast and inexpensive.

“Design customer experience from the outside in“ was one of the five key lessons that helped to successful digital transformation initiatives. In order to succeed, besides the customers, all stakeholders need to be involved and their inputs built into the transformation.

In 2001, the term “Agile software development” was created - it referred to flexible and iterative software development. In the UX world, the term ‘Agile UX’ has taken the route of ‘Lean UX’. Both the terms have been used interchangeably at numerous workplace or coffee table conversations. Among members of the product team, ‘Agile’ is perceived being flexible and creating fast, building better collaboration among software and design professionals.

#1 In the consumer economy taste is not the criterion in the marketing of expensive soft drinks, usability is not the primary criterion in the marketing of home and office appliances. We are surrounded with objects of desire, not objects of use.

-- Donald A. Norman

#2 "The most common user action on a Website is to flee.”

-- Edward Tufte, Information Design Guru

To understand every requirement (said and unsaid) given by clients and to create the design in one go is impossible for even highly experienced designers.

It takes a series of meetings, countless emails, and edits to get to a point where the client and designers get on the same page.

To dodge all the time-wasting efforts and to increase work efficiency designers use prototyping tools.

Prototyping tools help designers and their clients to get on the same page quickly and avoid conflicting outlook of the project. Clients also get a visual outlook of what is being created and if any changes are required that can be done easily too.