The journey your buyer takes from the moment they land on your page to after the sale is completed should be so seamless that the customer barely knows there is a process in place. For salespeople, paying attention to the small details now results in loyal customers later. However, figuring out where in the process your system is failing isn't always easy. There are many areas along the way where your sales process might prove lackluster.

Around 63 percent of companies say generating leads and traffic is one of their top challenges. The last thing you want is to finally get people interested only to lose them to a competitor or indecision.

User research is used to learn more about the user’s needs, experience, and motivation through various qualitative and quantitative methods and to initiate the process of solving the problems they are facing.

You may be building a new product or trying to improve an existing one because you realized that customers are facing UX problems. These are incredible opportunities to give your users a chance to disclose to you how they feel about your product. To improve the quality of your product you need to consider all the problems, major or minor, that your users are facing.

Business intelligence (BI) is the use of data and processes to analyze the inner workings of a company and figure out how to apply that data toward improvement and growth. Getting a handle on the analytics of your business improves processes and allows departments to run more efficiently. BI is a significant help, not only to large corporations, but to smaller companies as well.

Usability testing is the practice of testing how easy design is to use on a group of representative users. It usually involves observing users as they attempt to complete tasks and can be done for different types of designs, from user interfaces to physical products. It is often conducted repeatedly, from early development until a product’s release. This testing mainly focuses on the users’ efficiency, effectiveness and satisfaction in use of the product. People also associate Learnability and Memorability with usability.

The main benefit and purpose of usability testing is to identify usage problems with a design as early as possible, so they can be fixed before the design is implemented or mass produced.