”User experience”, or UX, is an important aspect in Website Design and as well as in Mobile applications. Because in today’s world we need everything fast and crisp to the point. No one wants to wait and figure out where they need to go on a website or in an app to use a feature they want to use.

Therefore, web designers are in need to provide the best possible layout for each website. However, it is easier said than done. Because as nature created us each of us has, a different thought process of looking at things. Therefore, web designers turn to UX Professionals to create such layouts for their website or app so that their users have the best experience whenever they interact with them.

Having written Mobile App software for the initial part of my career, being offered the option to make a career in User Research set me thinking. Being a software developer by training, it was a confusing situation for me - I wondered how it would shape up my career trajectory. I needed to make a decision to choose between coding and user research.

Even though I continue to be in a dilemma, somewhat perplexed and frustrated, I got some relief in the form of psychological support from this quote:

“Never cut a tree down in the wintertime. Never make a negative decision in a low time. Never make your most important decisions when you are in your worst moods. Wait. Be patient. The storm will pass. The spring will come.” — Robert H. Schuller

The best way to attract and keep new customers is by creating a stellar user experience (UX). UX applies to both online and offline locations, illustrating the way customers feel about your brand after any interaction. A recent survey showed a seamless UX design without misfires raises conversion rates by 400 percent. If your site or storefront grabs the consumer and keeps their interest, they have no reason to leave before making a purchase.

The way people shop is ever-changing, thanks to broader and faster internet access and more people owning smartphones. Part of the user experience ties into changing technology, but some elements of UX have nothing to do with technology and everything to do with how your brand makes a customer feel.

Although the UX scene in Southeast Asia is admittedly less mature than in the West, there are plenty of local and cultural nuances in Southeast Asia that can throw a researcher off-guard if he or she does not know the local culture. What with Southeast Asia rapidly growing to be a region of tech start-ups and e-commerce, any UX researcher who works in Southeast Asia should take note of these best practices.

To start, Malaysia has a low score of 26 on the Individualism dimension of Hofstede’s model of national culture, compared to the United States at 91.