Creating compelling user experiences starts with knowing what your customers value. Your business needs to stay ahead of ever-shifting consumer trends and preferences. Every member of a research team must understand how to collect relevant insights.

Like with any user research method, qualitative and quantitative usability studies have their respective strengths. UX Designers and researchers need to analyse the goals, consult the stakeholders and propose the most appropriate technique, or a mix of techniques, depending upon the benefits and available resources.

Card sorting is a popular UX Design method used by Information Architects, Designers and Researchers. It helps to define or refine the information architecture of your app or website. Remote Card Sorting in it’s digital form reduces logistics overhead and makes it easier to consolidate results. With proper preparation and clear objectives, Card sorting study yields significantly useful results.

Iterative rounds of usability testing at all stages of product development is more important than a big bang usability test halfway or just prior to a product launch. Usability testing provides a great ROI.

We speak about UX evalgelists. Those who made to our list are Steve Krug, Bill Buxton, Irene Au, Patric Neeman, Karen McGrane, Don Norman, Olof Schybergson, Laura Klein, Scott Jenson and Julie Zhuo. Hope you enjoy this inspiring piece of content.

Using color prompts user attention & attracts attention in different areas. It’s always good to be mindful of how you’re using those colors. Sounds simple yet not an easy decision for new Designers and developers. Marcus, Director of Design at UXArmy described three key printicples which can come in handy for new Designers and frontend Developers alike.