How to Improve the Sales Process for Your Customers

How to Improve the Sales Process for Your Customers

UX Strategy

The journey your buyer takes from the moment they land on your page to after the sale is completed should be so seamless that the customer barely knows there is a process in place. For salespeople, paying attention to the small details now results in loyal customers later. However, figuring out where in the process your system is failing isn't always easy. There are many areas along the way where your sales process might prove lackluster.

Around 63 percent of companies say generating leads and traffic is one of their top challenges. The last thing you want is to finally get people interested only to lose them to a competitor or indecision.

20 Aug 2019
What is Unmoderated Remote User Testing?

What is Unmoderated Remote User Testing?

Remote User Testing

We all want to create products that delight people around us, help to make their lives easier and more enjoyable. Creating great experiences starts with understanding your users, their behavior, motivations, and goals. Remote user studies is an ideal tool for a UX designer to get insights from end-users who may be located anywhere in the world.

These studies provide access to a larger pool of potential customers, cut out travel time, and can significantly lower the cost of usability testing. It allows you to conduct user research with participants in their natural environment by employing screen-sharing software or online remote usability vendor services. In general, tests should be about 20–30 minutes long made up of about 3-5 tasks.

18 Jun 2019
Generative VS Evaluative Research: The Difference & Need!

Generative VS Evaluative Research: The Difference & Need!

UX Research

In UX design, research is a fundamental part of solving relevant problems and/or narrowing down to the “right” problem users face. A designer’s job is to understand their users, which means going beyond their initial assumptions and putting themselves in another person’s shoes in order to create products that respond to a human need.

Let me start off by saying that we are not “pure” researchers. We don’t have to follow a strictly scientific method. We do create hypotheses and test them. BUT we can be nimble, we can change the prototypes on the fly. We measure our success by the outcomes we reach.

07 Jun 2019

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