We speak about UX evalgelists. Those who made to our list are Steve Krug, Bill Buxton, Irene Au, Patric Neeman, Karen McGrane, Don Norman, Olof Schybergson, Laura Klein, Scott Jenson and Julie Zhuo. Hope you enjoy this inspiring piece of content.

Using color prompts user attention & attracts attention in different areas. It’s always good to be mindful of how you’re using those colors. Sounds simple yet not an easy decision for new Designers and developers. Marcus, Director of Design at UXArmy described three key printicples which can come in handy for new Designers and frontend Developers alike.

Is your app or website easy to “learn” from the outset? As in, does it effortlessly guide the user further along? Are menu options and calls to action clearly defined and inviting? Is the user’s personal attachment to the experience visible in some way (even if that means clear access to a profile or personal history)? These are the more general questions you can ask based on how effective a service like Duolingo is at providing a good customer experience.

To evaluate Usability of a wide variety of products and services, including hardware, software, mobile devices, websites and applications, System Usability Scale (SUS) has been used. Already established as an industry standard, SUS is referenced in thousands of articles and research papers.

In building the Website navigation and Information Architecture (IA), there are valuable advantages to using remote usability testing techniques like Tree testing and Card sorting. Tree testing evaluates the labelling of the (sub) categories - and that is why is is also called ‘Reverse card sort’. These remote tests can save a lot of costs in the Design budget because the preparation, exploration and optimisation of menus hierarchy and labels is fast and inexpensive.

“Design customer experience from the outside in“ was one of the five key lessons that helped to successful digital transformation initiatives. In order to succeed, besides the customers, all stakeholders need to be involved and their inputs built into the transformation.