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Preference testing

Also called A/B testing, designers and researchers often display different versions of an image (or some other type of content) and ask participants to choose their preferred content, along with reasoning of selection.

UXArmy platform lets the tester compare multiple images as part of a survey question and select the most preferred. During the selection process, voice feedback for each of the images will be recorded.

Key things to know

Select Preference testing option for images, text, videos, etc.

Set randomisation of images to shuffle the order in which images are shown

Compare multiple images and capture voice feedback on preference

See which image is the most preferred

Key things to know

  
Select Preference testing option for images, text, videos, etc.
  
Set randomisation of images to shuffle the order in which images are shown
  
Compare multiple images and capture voice feedback on preference
  
See which image is the most preferred

How it works on our platform

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